Beyonce The New Face Of H&M

Beyonce has been extremely busy lately, with the presidential inauguration, the super bowl, and announcing her upcoming tour, as well as finishing up her new album. Somewhere through all that Beyonce found time to shoot an ad campaign for H&M. It kind of seems like an odd pairing to us, but Beyonce is obviously a good choice no matter what she's selling. The 31-year-old was photographed by Inez van Lamsweerde and Vinoodh Matadin, the above picture is only just the beginning, H&M says that more photos of Beyonce are coming, including her in a bikini, and another in a sundress. The ad was shot back in January in the Bahamas. The advertisements will be seen on billboards, and there is even talk of a television commercial. However, the clothes will be available in May, in stores and online.